In this article we are going to setup goals in Google Analytics.
As per Google’s support page:
Goals measure how well your site or app fulfills your target objectives.
A goal represents a completed activity, called a conversion, that contributes to the success of your business.
Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).
Defining goals is a fundamental component of any digital analytics measurement plan.
Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app.
Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.
How to Setup Goals in Google Analytics?
Login to your Google Analytics account at https://analytics.google.com/analytics/web/
Go to Admin > Goals > New Goal as shown below:
Select Custom in Goal Setup and hit Continue.
Fill in all the details in the Goal description.
Once you are done with that, finally fill in Goal Details and hit SAVE.
And that’s it. This is how you setup goals in google analytics.
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