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Google Adwords Certification [The Ultimate Guide] Get Google Certified

google adwords certification

How to get Google Adwords Certification is the most important question a lot of digital marketers keep on asking.

In fact, as shown in the image below, look at how much on an average in a month it is being searched for on Google.

Average monthly searches for “Google Adwords Certification”

google adwords certification

Average monthly searches for the search query “google adwords certification” is 18,100/month as of today.

Now there might be a various group of people reading this post.

Some of you might be already a pro level digital marketer, a few might be just getting started with digital marketing and a bunch of people might not even know what is digital marketing.

So keep everybody on the same page and before we jump into how to get google adwords certified, let’s make things simpler.

What is Google Adwords Certification?

According to WikipediaGoogle Partners, originally Google Adwords Certification Program or GoogleAdwords Certification, is a Google AdWords partner certification program, providing AdWords qualifications to agencies that pass exams (adwords exam i.e. Fundamental, and either Search Advanced or Display Advanced exam) and other criteria.

Next question in your mind would be does it cost to give the google adwords certification exam?

The answer is NO. 

To obtain certification, you’ll need to clinch the AdWords Fundamentals exam and at least one Advanced exam.

Previously, taking each of the exams would cost $50 but Google stopped taking that fee in September 2013, allowing everyone to test their AdWords skills for free.

Difference Between Google AdWords Certification and Partner Tag

By now, you must be wondering what is the how partner badge is different from AdWords Certification.

In simple words, agencies get partner tag whereas individuals get certified.

For earning a badge as a company, you will have to go through a specific process after joining the partner program.

For further clarity, you can see this video…

Hope these couple of basic questions and answers will give you a fundamental idea (if you are totally a newbie to digital marketing ocean) about Google Adwords Certification.

Now let’s see how to get Google AdWords certification. This post is going to show you how.

google adwords certification

Do you know how to run Google ads?

Do you know anything about Paid campaigns in Google?

Have you run any PPC campaigns on Google?

If your answer is NO to any of those questions then don’t read any further and just jump onto google adwords step by step guide.

First learn how to run Google ads and then go ahead for Google Adwords certification.

And if your answer was YES, then definitely this is for you because you might wanna be known as a PPC expert.

You might wanna brand yourself as a Google Adwords Certified Professional. If yes, then LIKE THIS POST, share your love and keep reading further.

However, you must be aware that by just getting google adwords certified you won’t be called a digital marketing expert (or a digital marketing specialist).

Google Adwords is just one single component of Digital Marketing.

The 8 big categories of Digital Marketing involves:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing (SMM)
  4. Email Marketing
  5. Lead Generation
  6. Content Marketing
  7. Affiliate Marketing
  8. Google Adsense

Earlier, the google adwords certification exam alone was worth $50 to try.

Now it is free to take the test. If you take the test and fail, there is a time period where you have to wait before you can give it a go again.

The entire certification program is now re-branded as ‘Google Partners‘. You can access the Google Partners website at https://www.google.com/partners/

Once you visit the above link you will see something like the one below:

google adwords certification

Simply, click on Adwords below Certifications and you will get this:

google adwords certification

As mentioned in the image above, to get google adwords certified professional you’ll need to pass the AdWords Fundamentals exam and one of the other AdWords exams.

There are 6 different exams (as of November 2016):

  1. Adwords Fundamental
  2. Search Advertising
  3. Display Advertising
  4. Video Advertising
  5. Shopping Advertising
  6. Mobile Advertising

Out of these 6 you need to pass 2 exams at least to get your google adwords certification. And out of those 2 exams, Adwords Fundamentals is mandatory.

I personally have passed the below mentioned google adwords examination:

  1. Adwords Fundamentals (mandatory)
  2. Display Advertising

I have recently renewed my Google Adwords Certification by re-taking the exams of November 5th 2016.

When I successfully passed my Adwords Fundamentals exam I got this message:

google adwords certification fundamentals exam

When I successfully passed my Display Advertising exam I got this message:

google adwords certification

After you pass the exams you will get the google adwords certification which you can get printed.

And where’s that?

You will have to once again click on Certification > Adwords as mentioned here:

google adwords certification

google adwords certification

google adwords certification

You can also click on “My Profile” under Overview tab which will show you something like the one below:


google adwords certification

You can see your Google Adwords Certificate by clicking on that blue color line which says “Adwords Display certified” with a blue tick mark.

It will display your Google Adwords Certification in a new window. Here’s a printable version of mine:

google adwords certification

You can also get a link which you can share online with other people.

This link will show your profile with the certification just like the one here:

google adwords certification

If someone wants to verify it online they can.

My online profile resides here.

How can you access this link for your certification?

Go to Overview > My profile and then scroll down where it shows you “Public Profile” like the one mentioned here:

google adwords certification

Make sure that you turn the visibility into public so that others can see it. Click on “View profile” in blue color to get your profile link for online verification.

You might be wondering that all this is good but how do I prepare for the exams?

Dear digital marketer, the answer is simple.


Start learning Google Adwords.

If you don’t have any idea then start here. The study guide for AdWords Certification is available here at Google Support Page. If you read through it patiently and have a descent memory power, you will be able to pass the exam easily.


Hope this was helpful!

Let me know in the comments below and see you in the next post.

Till then stay awesome and yeah, I am waiting for your comments 🙂

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