This is very important for any business online.
All the top email service providers which are out there, work very hard to make sure that your emails are not blocked by major ISP’s.
But they can’t guarantee that your emails would land in the inbox or spam.
They will calculate a spam score before you send your emails; however, getting whitelisted is the most effective way to ensure that your emails get delivered properly.
Alright! Please tell me what is getting Whitelisted is all about? 🙁
I know this was the same reaction when I heard it for the first time.
Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.
Below mentioned is the screenshot taken from one of my welcome emails which you might be able to see if you are confirmed subscriber of this blog.
Notice the YELLOW highlighted part inside the box below where I am asking my valued subscriber to whitelist my emails.
For your reference, here’s a list of the top email providers with all the instructions: